ATLANTA, GA – The FairBreak mission is far greater than staging ICC and USA sanctioned Women’s Cricket Invitational and World Series Tournaments.
“Our mission has become a global movement for equality and inclusivity in the world’s second largest fan-based sport,” said FairBreak Founder Shaun Martyn. “One that rivals the Olympic Games for drawing so many star female athletes from so many countries.”.
Ending the decades-old salary imbalance between female cricketers and their male counterparts, Martyn explained, begins with the number and level of FairBreak sponsorship partners, which makes the presentation to them key to the movement’s success.
“Jill Cusick, who works with us and is a former client of BarberWarren, knew the importance of this presentation and suggested we contact them. They turned our heads like we’re hoping to turn those of potential sponsor partners.”
The initial BarberWarren assignment was to create a highly compelling presentation deck to enlist sponsors for the FairBreak Invitational Tournament and part of the World Series of Women’s Cricket in Dallas, TX, this September.
The FairBreak Invitational is ICC and USA Sanctioned and will include six teams comprised of 15 players, 13 representing different countries.
“FairBreak is an incredible cause and opportunity and right up our alley,” said Bob Warren, agency CEO. “We’re all about creating Brand Activists, not just enthusiasts, but those who create movements. This is a movement to right a huge wrong. To create FairBreak Brand Activists globally who in turn can help inspire every women or girl who has ever been told ‘This is not for you’.”
“We’re very passionate about this movement and the presentation reflects it,” said Chief Creative Officer Hal Barber. “We created it in Beautiful.ai, but copy came from the heart with true client collaboration from key stakeholders.
The presentation also embodies the stories of several global female all-stars, including those balancing careers as doctors, mechanical engineers, researchers, teachers and police officers to live their dream of playing and coaching professional cricket.
“We enjoyed working with the BWA team a lot,” concluded Martyn. “They’re quick studies, contributed valuable insights and were strategically and creatively immersed in our movement. We look forward to working them more.”
There is a wide range of FairBreak sponsorships available, from Official Tournament Title Partner and Team Team Brand Rights Holder to Coin Toss Partners and Advertising Boards. FairBreak owns their broadcast and with it, the global exposure to 60M fans via a minimum of 66 hours of TV broadcast per tournament to 150 countries.
Companies and brands interested in a FairBreak Invitational sponsorship should contact: andy.miller@fairbreak.net. https://tinyurl.com/FairBreak