Relationships are built on trust and respect.
Clients, if you don’t respect and value the power of advertising and the agency’s honesty, expertise and knowledge, how can you trust them with your brand?
Conversely, if the agency doesn’t respect your honesty, expertise and belief in the power of advertising, how can they trust you with their brand?
Look at the longest, strongest, most fruitful client-agency relationships and you’re sure to find mutual trust and respect at the core.
Both are earned, by the way. Every day.