LESS ISN’T ALWAYS MORE

Less strategy isn’t more concept. But it’s easier.

Less concept isn’t more brand recognition. But it’s faster to churn out.

Less brand recognition isn’t more brand retention. But it may be cheaper if that’s your goal.

Less brand retention isn’t more brand preference. But it helps the sales force. Just not yours.

Less brand preference isn’t more sales. But it is blamed on the product and/or sales force.

Less sales isn’t more profit. But it is an excuse.

Less profit isn’t more dividends, raises or jobs. But it is cause for your dismissal.

Less isn’t always more. But it is less work.

We want more.